Product Design Process
Our product design cycle
These pages will give you an insight into how the Futura Design Team assess and develop a new product.
One segment at a time
We have divided the product design process into four stages which are representative of milestones in your projects development:
• Insight and Business Case
• Design and Branding
• Prototyping and Patenting
• Production
• Insight and Business Case
• Design and Branding
• Prototyping and Patenting
• Production
Continuous Cycle
Every product design starts with an insight which should lead to production. However, the product design process is continuous and each stage requires constant reassessment if the product is to maintain its position in the market.






