Agents and Distributors
Many people use the words distributor and agent interchangeably but in reality, they are quite different in terms of what they do and the...
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The Need For Market Research
The last thing that any business wants to do is to spend time and money developing and manufacturing a new product only to find that...
Thinking Clearly About Money
Rolf Dobelli, in his 2011 book, The Art of Thinking Clearly, describes dozens of occasions when even though the truth is obvious, we let...
Overview of The Product Design Brief
Asking a designer or a design team to embark on a product development without a clear written brief is a bit like building a house...
Design for Manufacture
Design for Manufacture is the process of ensuring that parts are designed in a way that allows them to be manufactured in the most cost...
The Startup Funding Myth
Over the years I have met many people who believed that their idea was so innovative, so unique and so original that investors, banks,...
What's Your Strategic Intention?
Anytime somebody asks me for help to develop a new product idea my first instinct is to find out if they have a clear vision of what they...
Guilt, Hope and Regret
Growing up in Dublin in the 1960's and 70's in an Irish Catholic family, we had very close relationships with both guilt and hope. I...
The Product Design Brief
Asking a designer or a design team to embark on a product development without a clear written brief is a bit like building a house...
Creativity or Innovation
The two words are often used together and interchangeably but they are two very different sides of the same coin.. Creativity is very...
The Liability of Newness
Everything we do in business invariably involves a process - a series of actions or steps leading to an outcome. Even something as simple...
Who Not To Take Advice From
Many times over the years I have been reminded that often, free advice is free because it is worthless and nobody is willing to pay for...
Product Core Purpose
Every product has a core purpose - a main problem it was designed to solve. Often times, products have secondary or even tertiary uses...
Business Case or Business Plan
A business plan is typically a lengthy and detailed document about how you intend to develop your business over the next three to five...
The Longevity of a Business
Many people who set up or start new businesses do so with the vision that the business will grow to a level that will be self-sustaining,...
How to Sell a New Product Idea
If only I had a dollar for every person that ever asked me about selling an idea. An idea is just a thought, maybe a well-developed...
Leveraging Intellectual Property
For many people, the words 'intellectual property' mean expensive patents, patent lawyers, renewal fees and legal actions but this is...
Watch Profit But Manage Cash Flow
Unprofitable businesses can exist for years as long as they have cash to pay their expenses every month. Pharmaceutical companies often...
What Investors Really Invest In
The very first thing the investor looks at is the person or people behind the business. If the promoter does not show passion,...
Combating Stress And Sleepless Nights
In 2001 I left my well paid, secure job in the corporate world to start my own company. The first few years were very stressful leading...
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