Niall EnglishAgents and DistributorsMany people use the words distributor and agent interchangeably but in reality, they are quite different in terms of what they do and the...
Niall EnglishThe Need For Market ResearchThe last thing that any business wants to do is to spend time and money developing and manufacturing a new product only to find that...
Niall EnglishProduct Core PurposeEvery product has a core purpose - a main problem it was designed to solve. Often times, products have secondary or even tertiary uses...
Niall EnglishThe Product Life CycleIn general, it is impossible to build a sustainable business on a single product. Every product has it's own life cycle and in an age...