Niall EnglishOverview of The Product Design BriefAsking a designer or a design team to embark on a product development without a clear written brief is a bit like building a house...
Niall EnglishThe Product Design BriefAsking a designer or a design team to embark on a product development without a clear written brief is a bit like building a house...
Niall EnglishCreativity or InnovationThe two words are often used together and interchangeably but they are two very different sides of the same coin.. Creativity is very...
Niall EnglishLeveraging Intellectual PropertyFor many people, the words 'intellectual property' mean expensive patents, patent lawyers, renewal fees and legal actions but this is...