Overview of The Product Design Brief
Asking a designer or a design team to embark on a product development without a clear written brief is a bit like building a house...
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The Product Design Brief
Asking a designer or a design team to embark on a product development without a clear written brief is a bit like building a house...
Creativity or Innovation
The two words are often used together and interchangeably but they are two very different sides of the same coin.. Creativity is very...
Leveraging Intellectual Property
For many people, the words 'intellectual property' mean expensive patents, patent lawyers, renewal fees and legal actions but this is...
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