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The Product Design Brief

Updated: Mar 9, 2022

Asking a designer or a design team to embark on a product development without a clear written brief is a bit like building a house without any plans - you are quite likely to get something which does not meet your expectations. The product design brief is essentially a list of requirements as set out by the inventor or client which the product, when designed, must fulfill. It should be informed by all of the research that the inventor will have already done in terms of competitor products, target markets, consumer research, IP searches, suppliers, routes to market, etc. The elements of the design brief are:

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