What's Your Strategic Intention?

Anytime somebody asks me for help to develop a new product idea my first instinct is to find out if they have a clear vision of what they want to achieve. Some do, but many do not. Having an idea for a new product or service is quite different to creating a business to produce and sell that product or service. The key question to ask yourself is not whether the product will work, or whether it will sell, or what you should call it. The key question is whether you see yourself creating a single product, a range of products, a business to design, source, manufacture, distribute or sell products, or a brand. Or indeed all of these.

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